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Asā essentials
Project type
Visual Expression
Date
2022
Asā Essentials is skincare with soul—a conscious ritual rooted in simplicity, presence, and natural alchemy. Every detail, from the ingredients to the textures, invites you to slow down, reconnect, and honour your skin as a sacred vessel.
The brand’s identity draws from the beauty of Wabi-sabi: elegant, understated, and intentional. Soft earth tones, golden accents, and minimalist design create a luxurious yet grounded experience—one that nourishes both skin and spirit.
This branding is an embodiment of purity and purpose. A return to the essentials. Where each drop becomes a moment of care, and each product, a transformation into gold.
