Être autrement

Être Autrement is more than a brand—it’s a deeply personal mission born from love.

When Eugénie’s son Mason was diagnosed with Hunter Syndrome, her entire world shifted. Rather than accepting limitations, she chose to become a student of the impossible. Her devotion to understanding the brain, the subconscious mind, and the innate power of healing became the foundation of a new path—not just for her, but for the women she now guides.

Être Autrement is a sacred space for those ready to break free from autopilot and come back to life—fully. Through neuroscience, soulful coaching, and the wisdom of her own lived experience, Eugénie empowers women to believe in transformation. To remember their joy. To reclaim their power.

Her brand expression reflects her evolution: grounded, mature, and deeply heart-led. Soft neutral tones and refined visuals hold the space she offers—one of clarity, warmth, and profound inner peace.

This is more than branding.
It’s a tribute to the unwavering love of a mother.
A reminder that healing is possible.
That joy is our birthright.
And that when a woman chooses herself, she becomes a force of change for everyone around her.

#touspourmason